Change Comes to TP-Link with Brand New Corporate Identity

When it comes to networking hardware, a few brands come to mind, like TP-Link and its closest rivals. This proper name came up right at the top of the listing for a number of reasons.

Outset, it has completely re-branded itself, transforming the entire business from a network focused platform to one that is fully aligned with the connected lifestyle of consumers.

From beingness one of the renowned brands in the networking space, TP-Link has evolved across the common trappings of network hardware and wireless engineering science. Over the last few years, it has branched into new areas of focuses like smart dwelling house platforms, smartphones, and smart accessories.

With this evolution and corporate strategy in mind, TP-Link felt it was important to invigorate its make with a fresh look.

"Over the past 20 years, TP-Link'south research and development team has consistently evolved to see the needs of our tens of millions of customers. Now, we're embarking on a new journey to meet the needs of today's continued lifestyles," said Jeffrey Chao, Chairman and President of TP-Link. "As our product portfolio continues to abound, it is time for our make to follow suit. We're excited to introduce the new TP-Link to the world in the coming months and we tin can't wait to bring our customers more than dynamic products and enhanced experiences."

Part of the revamp includes TP-Link refreshing its corporate identity and visual representation of its brand.

Changes include including a new tagline, "Reliably Smart", a phrase that closely follows the heritage of the onetime tagline, while emphasizing TP-Link'south move into smart products.

As for the new company logo, it features an pointer pointing to the centre, indicating the visitor's delivery to a client-centric culture that aligns with the needs of today'southward modern customer. The new brand paradigm also sees the naming of TP-Link be spelt in lowercase instead of all full-caps, new product packaging for all device lines, and an enhanced website.

Starting from September 2022, the new branding and corporate identity, with its brighter colours and bolder fonts, will announced on the main TP-Link webportal as well equally all social media channels and in-store displays.

The commencement production to sport the new branding volition be the TP-Link Talon AD7200 router. Incidentally, PCMag Body of water already has this monstrous networking system in The Review Lab and will put out the review shortly.